About Fearing's Audio Video Security

Fearing’s Audio Video Security was founded in 1997 and is a Wisconsin based, family owned technology solutions company with offices in Madison and Milwaukee.  We have designed and installed projects throughout the United States and around the world.

What We Do (our Niche):  Audio, Video, Security, and Automation for the commercial, industrial and residential marketplace.  

Core Focus (Our Why): To Make a Difference for our customers and our world.

Core Values (D-MARC):

D:  Do The Right Thing.
M:  Make A Difference.
A:  Altruism; Customer and Team Above Self.
R:  Relentless Pursuit of Excellence.
C:  Continuous Transformation.


Fearing's Core Ideology

Adapted from Service Master


“So, whether you eat or drink, or whatever you do, do everything for the glory of God”
1 Corinthians 10:31

Making a Difference For Our Customers 


Over 24 Years
In Business


Over 3,500
Customers Served


Over 95% of Customers
Rate Satisfaction 8+

Making a Difference in Wisconsin and the World

When you do business with Fearing’s you not only advance your business, enhance your home, and simplify your life, you also make a difference in Wisconsin and the world by helping Fearing’s directly support charitable organizations such are Schools for Haiti, Big Brothers Big Sisters, Boys & Girls Clubs, and more. 


Our Value Proposition: When you’re looking for a technology solution, you want a partner that delivers a great customer experience and a superior project outcome every time. That’s what Fearing’s does every day. We call it Make a Difference. It’s our people, our Core Values, and a simple 3-Step Process that drive this.

Our Track Record of Excellence:

  • 2003 Columbia County Business of the Year Grand Award - Small
  • 2015 Dane County Small Business of the Year
  • 2017 Wisconsin Electronic Security Association (WIESA) Dealer of the year.
  • Marcus Theater's Vendor Partner of Excellence Award Winner

Our Leadership:

  • Douglas Fearing: Co-Founder and President, 24 years
  • Lois Fearing: Co-Founder and Executive Board Member, 24 years
  • Chris Matson: Vice President of Sale, 16 years
  • Ehren Tresner: Vice President, 15 years
  • Jarrod Selbach: Security Director, 7 years
  • Randy Duxbury: Marketing Manager, 1 year



As President of Kalahari Resort, the trust and faith I have in our contractors is paramount to the successful development and operation of my businesses. Since our brands inception, Fearing’s Audio Video and Security has consistently exceeded our contractor expectations while providing all of our AV and camera systems throughout Kalahari Resorts. I’m confident Fearing’s will provide your project the same level of expertise and service my businesses have enjoyed over the years.

Todd Nelson, President of Kalahari Resorts


Over 95% of our customers give Fearing’s an
8, 9 or 10 out of 10
for customer satisfaction.


From Consultation To Design To Installation To Support.

Start Here >>