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Fearing’s is your Audio, Video, Security, and Network Cabling Expert.  These core disciplines, integrated together, provide one comprehensive service we call Total Source.

Total Source provides our customers with extensive low voltage solutions from one provider thereby reducing vendor lists and simplifying our client’s lines of support, giving Fearing’s its competitive advantage.

The Fearing’s Way will guide you through the maze of technology options and arrive at solutions that best serve your needs and make you stand out.

Our primary markets are corporate, manufacturing, hospitality healthcare, education, government, and houses of worship.

Fearing’s prides itself on providing excellent product lines, outstanding installations, and innovative solutions based on the best Return On Investment (ROI) and lowest Total Cost of Ownership (TCO) while backing it up with impeccable service after the sale.

Featured Project


Fearing’s AVS, which crafts innovative low voltage systems for commercial and residential customers across the Midwest, partnered with Marcus Theatres to design and install the Take Five Lounge℠ audio and video systems; box office, concession and auditorium displays; and lobby sound systems.

For its work on the this project and others, Fearing's Audio Video Security of Madison WI was named the Vendor of Excellence Award by Marcus Theatres, a division of The Marcus Corporation

View Marcus Theatres Project

Preferred Partnership Program

Fearing’s Preferred Partnership Program (PPP) is our customized version of managed services.  Our customer who has a need will ask: “What should I do?”  Fearings will assess the need and then design a quality solution to fill that need.  Approval of the project will include the statement: “Help me do it”.  Often after completion of the project support will be provided on an “as needed” basis.

For the customer looking for a higher of level of service they will say: “Manage It For Me”.  That is when Preferred Partnership begins. Fearing’s will add another level of customer service by providing the client with a Customer Service Representative (CSR) that will provide an enhanced level of communication and service and oversee the administration of our preventative maintenance programs included in the PPP. The PPP improves reliability and minimizes downtime on the equipment under the program.  The customer will also benefit from an increased level of communication provided by the CSR improving their comfort level with the status of systems under the PPP.

Our Track Record of Excellence

  • 2003 Columbia County Business of the Year Grand Award - Small
  • 2015 Dane County Small Business of the Year
  • 2017 Wisconsin Electronic Security Association (WIESA) Dealer of the year.
  • Marcus Theatre’s 2017 Vendor Partner of Excellence Award
  • From 5 to 40 Team Members in 21 Years

“Fearing’s Team was excellent to work with! Great communication during project development, on-time for install with personable and knowledge technicians – left the facility in better shape than when they arrived!!”



Over 95% of our customers give Fearing’s an
8, 9 or 10 out of 10
for customer satisfaction.